US coffee roaster Philz Coffee is removing rainbow flags from its stores. This follows the company's acquisition by an investment fund. The company claims this supports a 'more consistent and inclusive experience'.

Philz Coffee was previously known as LGBTQ-friendly. Flags hung in over one hundred locations. Now they are being removed along with other decorations. The new owner wants uniform store appearance across all outlets.

The decision raises concerns. Critics argue this is actually less inclusive. Removing visible support for the LGBTQ+ community feels like a step backwards to many. Others believe uniform design works better for all customers.

The company has not explained why rainbow flags specifically must go. It remains unclear if other religious or cultural decorations will stay. Philz Coffee says it wants to engage with affected communities.