Donald Trump once had no problems with transgender people. But somewhere along the way, he discovered something more valuable: applause. According to observers, the former US president has increasingly targeted transgender women in his political campaigns. Not because he personally cares, but because it excites his audience.

This pattern stands out in his speeches. When Trump raises transgender issues, enthusiasm from his supporters grows. The reactions are loud, enthusiastic and very visible. This gives him what he wants: energy, confirmation and media attention. It's less about the issue itself, more about its effect on his popularity.

Political analysts point out this is a proven strategy. By attacking controversial groups, a politician creates an enemy. And enemies are good for political mobilisation. They bring people together. They generate money and volunteers. They sell.

The irony has not gone unnoticed. In his own business background, Trump also worked with transgender employees. But that doesn't fit his current political narrative. A divided population fighting each other works better in politics than unity.